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Twelve years of thoughtful design.
From junior graphic designer to senior product designer — a path through studios, startups, and product teams across three countries.
Experience
Roles, studios, and the craft each one added.
Senior Product Designer
Leading end-to-end design for fintech and lifestyle products — research, UX flows, design systems, and art direction for launch campaigns.
UI/UX Designer
Designed dashboards, marketing sites, and mobile apps for European startups; built the studio's first reusable component library.
Brand Designer
Created visual identities, brand books, and packaging for retail and hospitality clients; directed photo shoots across four countries.
Junior Graphic Designer
Cut my teeth on print, editorial layouts, and logo craft — learning typography, color, and production from the ground up.
Core Skills
Education & Recognition
BA Communication Design — Northgate School of Design
Rotterdam, 2012 – 2016. Graduated with honors in visual identity.
Regional Design Awards — Shortlist, Branding
2021, for the Chili & Paddy restaurant identity and photography series.
Guest Lecturer — Design Systems & Storytelling
Annual workshops for design students since 2022.
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