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Designer, strategist, and visual storyteller.
For the past twelve years I've helped startups, studios, and global teams turn fuzzy ideas into brands and websites people remember — and enjoy using.
Design that starts with listening.
I began as a junior graphic designer in Eindhoven, sketching logos by hand and learning how print, color, and typography shape perception. Over the years that craft grew into brand systems, art direction, and product design — but the starting point never changed: understand the people first, then design for them.
Today I partner with founders, marketing teams, and fellow creatives across Europe and the US, leading projects from first workshop to final launch.
- Strategy before pixels — every engagement starts with positioning and audience insight.
- Systems, not screens — identities and guidelines your whole team can actually use.
- Senior, hands-on, and direct — you always work with me, never a handoff chain.
A calm, structured process from kickoff to launch.
You'll always know what's happening, what's next, and when to expect it. Discover, define, design, deliver — four phases, zero surprises, and plenty of room for your input along the way.
What Clients Say
Projects Completed
Websites, identities, and digital products delivered.
Years Experiences
Working across design, branding, and digital products.
Happy Clients
Collaborations with businesses and creative teams.
Average Rating
Based on feedback from clients and collaborators.
Start a Project Now!
Let's build something worth remembering.
Tell me where your brand is headed — I'll bring the strategy, craft, and momentum to get it there.